The Loyalty Handbook -
Terms of Use
Terms of Use
Effective Date: October 1, 2025
The Loyalty Handbook
Ottawa, Ontario, Canada
Agreement to Terms
By using this website, you agree to these Terms of Use. If you don't agree, please don't use the site.
We may update these terms from time to time. Continued use of the website means you accept any changes.
How You Can Use This Website
You may use this website to:
  • Learn about our customer retention services
  • Request information and resources
  • Contact us through the provided forms
  • Access content we've made available
What You Cannot Do
When using our website, you may not:
  • Violate any applicable laws
  • Attempt unauthorized access to our systems
  • Use automated tools (bots, scrapers) without permission
  • Interfere with or disrupt the website
  • Transmit viruses or harmful code
  • Impersonate others or misrepresent yourself
  • Collect information from the site without consent
  • Copy or reproduce our content without authorization
Our Content and Intellectual Property
All content on this website—including text, graphics, logos, images, and other materials—is owned by or licensed to us and protected by copyright and trademark laws.
What You Can Do
We grant you permission to view and use the website for personal, non-commercial purposes only. You may not:
  • Use our content for commercial purposes
  • Resell or redistribute our content
  • Create derivative works from our content
  • Download content except where explicitly permitted
Our Trademarks
"The Loyalty Handbook" and related marks are our trademarks. You may not use them without our written permission.
Content You Submit
If you submit content to us (through forms or emails), you grant us permission to use that content for business purposes, including providing services to you.
You confirm that:
  • You have the right to submit the content
  • The content doesn't infringe on anyone else's rights
  • The content is accurate and not misleading
Third-Party Links
Our website may link to third-party websites we don't control. We're not responsible for their content, privacy policies, or practices. Use them at your own risk.
Free Resources
Customer Journey Map
Our free Customer Journey Map is provided to help you understand your business from your customers' perspective. By requesting it:
  • You agree to provide accurate business information
  • You understand this is a consultation tool, not a binding service agreement
  • You acknowledge we may use the information to recommend appropriate services
No Obligation
Requesting free resources doesn't obligate you to purchase services. Providing resources doesn't obligate us to work with you.
Services and Contracts
These Terms of Use apply only to website use. Any consulting services we provide are governed by separate written agreements between us and our clients.
Using this website doesn't create a professional service relationship or contractual obligation.
Disclaimers
This website and all content are provided "as is" without warranties of any kind.
We don't guarantee that:
  • The website will always be available or error-free
  • Information is completely accurate or current
  • The website is free from viruses or harmful components
Content is for general information only and shouldn't be relied upon as professional advice.
Limitation of Liability
To the fullest extent permitted by law, we are not liable for any indirect, incidental, or consequential damages resulting from:
  • Your use of or inability to use the website
  • Any third-party conduct or content
  • Unauthorized access to your data
Our total liability for any claims will not exceed the amount you paid to access this website (if any).
Indemnification
You agree to defend and hold us harmless from any claims, damages, or expenses arising from:
  • Your use of the website
  • Your violation of these Terms
  • Your violation of any third-party rights
Governing Law
These Terms are governed by the laws of Ontario and Canada. Any disputes will be subject to the exclusive jurisdiction of courts in Ottawa, Ontario.
Before taking legal action, we both agree to first attempt to resolve disputes informally.
General Terms
Entire Agreement
These Terms, along with our Privacy Policy and Attribution Policy, make up the complete agreement regarding website use.
Severability
If any part of these Terms is found invalid, the rest remains in effect.
Contact Us
Questions about these Terms of Use? Contact us:
The Loyalty Handbook
Ottawa, Ontario, Canada
Email: reef@theloyaltyhandbook.com
Acknowledgment
By using this website, you acknowledge that you've read and agree to these Terms of Use.
Last Updated: October 1, 2025