The Loyalty Handbook
Ottawa, Ontario, Canada
We respect your privacy and are committed to protecting your personal information. This policy explains what information we collect, how we use it, and your rights regarding your data.
When you contact us or request information through our website, you may provide:
- Your name
- Email address
- Phone number
- Business name and details
- Information about your business challenges and goals
We collect this information through Tally forms embedded on our website.
When you visit our website, we automatically collect:
- Your IP address
- Browser type and operating system
- Pages you visit and time spent on our site
- How you found our website
We use cookies and similar tracking technologies to collect this information and improve your experience.
We use retargeting pixels (such as Facebook Pixel and Google Ads) to show you relevant advertisements after you visit our website. These tools track your browsing activity to display ads on other platforms.
We use your information to:
- Respond to your inquiries and requests
- Provide the Customer Journey Maps and information you request
- Send you relevant content and updates about our services
- Improve our website and user experience
- Display relevant advertisements to you on other platforms
- Comply with legal requirements
You can unsubscribe from our emails at any time.
We do not sell your personal information. We share your information only with:
Service Providers who help us operate our website and business:
- Tally (contact form processing)
- Email service providers
- Google Analytics and other analytics tools
- Advertising platforms (Facebook, Google Ads)
- Website hosting providers
These providers are required to protect your information and use it only for the purposes we specify.
Legal Requirements: We may disclose your information if required by law or to protect our rights and safety.
- Essential cookies: Required for the website to function
- Analytics cookies: Help us understand how visitors use our site
- Marketing cookies: Used for retargeting and showing relevant ads
You can control cookies through your browser settings. Note that disabling cookies may limit some features of our website.
To opt out of personalized advertising, visit:
- youradchoices.ca (Canada)
You have the right to:
- Access your personal information
- Correct inaccurate information
- Delete your information (subject to legal requirements)
- Opt out of marketing emails at any time
To exercise these rights, contact us using the information below.
We use reasonable security measures to protect your information from unauthorized access or disclosure. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
We keep your information only as long as necessary for the purposes described in this policy or as required by law. When no longer needed, we securely delete or anonymize it.
Our business is based in Canada. If you access our website from outside Canada, your information may be transferred to and processed in Canada or other countries where our service providers operate.
We comply with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws.
Our website is not intended for anyone under 18. We do not knowingly collect information from children.
We may update this Privacy Policy from time to time. The "Effective Date" at the top shows when it was last revised. Continued use of our website after changes constitutes acceptance of the updated policy.
If you have questions about this Privacy Policy or want to exercise your rights, contact us:
The Loyalty Handbook
Ottawa, Ontario, Canada
Email: reef@theloyaltyhandbook.com
We will respond to your inquiry within a reasonable timeframe.
Last Updated: October 1, 2025
Effective Date: October 1, 2025