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Tired of Long, Excruciating Sales Cycles?
We help E-commerce and SaaS brands shorten time-to-close with email campaigns. educating, overcoming objections, and keeping deals warm without lifting a finger.
1
Shorten the Sales Process
Targeted sequences move prospects through buying concerns—faster.
2
Keep Interest Alive
Timely emails keep your solution top-of-mind throughout drawn-out decision cycles.
3
Simplify Complex Solutions
Drip campaigns break down your offer into bite-sized insights that build trust without overwhelming.
Why It Matters
$40 for every $1 spent
Email grants you the unique ability to remarket to prospects who sign up to your newsletter. As long as you have their consent, and they're interested in your email content you can earn $40 for every $1 spent to acquire a new email subscriber.
Users check their email every day
Which means if you can earn your subscribers engagement, you have a direct line to their undivided attention—multiple times a day without spending more on ads.
40x more effective than social media for customer acquisition
Unlike social media, where your reach is limited by algorithms and changing platforms, email gives you full control over your audience. This leads to a higher ROI compared to social media, as you’re targeting an already engaged audience who opted in to hear from you.
What Clients Say
1
Chris Malpas - Miracle Cushion
"He spent time understanding our business and products before working on our campaigns. We had a really good response from our customers from Reef's email campaigns. Very genuine and honest, which is hard to find nowadays. Thanks Reef."
2
Zen Adoyta - 305 Juicebar
"We trusted Reef in helping us communicate the value of our products to our customers' needs. He is reliable and very responsive. He always follows up on our projects and has built a long term relationship with us. He shows high levels of care and quality and he has done a great job at meeting our needs. We look forward to working with you again Reef!"
3
Sarah Mussa - Azeenah
"We worked together on laying out a strategic plan and so far it has helped my business grow in many ways. He takes the time to understand the overview of my business and the short/long term goals I’m working on reaching. His work is done with a great amount of consistency. look forward to continuing this journey with Reef."
4
Kevin EB - Elevated Business Solutions
"We’re glad to have Reef on board. He’s put real effort into helping us dial in our outreach, especially to niche industries. His work’s been a solid boost to our marketing efforts and engaging businesses we'd like to work with."
5
Chris Barber - LA Barber Upholstery
"Reef is always going the extra mile. One of my favorite people to work with."
Solutions
1
The List Builder
For if you want to start building an e-mail list.
2
The Educated Buyer
For if you want to start generating revenue from your e-mail list.
First Impressions Welcome Campaign
First Impressions Welcome Campaign: This is series is designed to introduce an offer to your new subscriber while engagement is at it's peak. Also great for setting an engagement standard. Meaning you will have a consistent way to get buyers onto your offer pages through high newsletter readership moving forward.
Promotional Campaign
Promotional Campaign: Perfect for if you're running a promotion. It's designed to educate and create excitement about your offer. Each email, in a series of many emails, is crafted to answer one pre-purchase concern. It then guides your reader to an offer-adjacent article on your website. The article will have strategically placed links, directing readers to an offer page. Customers love being sold to this way. It is by far the single most effective way to generate orders or bookings.
Post Purchase Re-assurance Campaign
Post Purchase Re-assurance Campaign: This email campaign is designed to maintain presence after your customer buys from you. Great for following through with a customer after they've purchased from you. Great for intercepting post-purchase issues early. Also great for introducing complimentary products or services. Highly recommended.
Customer Re-ignition Campaign
Customer Re-ignition Campaign: This email campaign is designed to re-ignite newsletter readership and/or buying interest.

Deliverables include:
Sales pages
Landing pages
Technical blog posts
Downloadable resources
Email newsletters
— available as part of our base packages, add-ons, or standalone services.
How We Work With You
1
E-commerce and SaaS
For eCommerce and SaaS brands who're looking to simplify their long and complex sales cycles, we support you by tailoring our Educated Buyer process to specific bottlenecks in your sales cycle.
2
Agencies
For agencies who want to supplement their traffic strategy with email marketing on behalf of their clients. We support you by tailoring our Educated Buyer process to your funnel.
Our Approach
Customer Insights
Research what matters to your audience
Product Analysis
Identify your unique advantages
Competitive Research
Find gaps your competitors have missed
Message To Market Match
Content that speaks to the minds & hearts of your prospects
Frequently Asked Questions
Do you work with businesses in specific industries?
We've partnered with clients across different industries including retail, coaches, consultants, wedding venues and Saas. Adaptability is a core strength of ours. We rely on our extensive market research process as well as a deep level of empathy for your customers/clients.
How do you approach new projects?
Every new project starts with a meeting between you and I.
This meetings purpose is to get a sense for your unique voice, purpose, mission and culture. Ensuring we're in alignment before launching into our research phase.
Next step is a deep dive into your product, market and competitors. You'll receive an email updating you with a document containing our findings once this process is over.
You'll also receive an outline, this will establish a sense of direction in terms of subject matter before we move forward with crafting.
The next update happens when I've completed a polished draft. You'll receive an email with a link to a google drive folder, where you'll be able to review your new material.
I'll be on standby.
Once I receive your feedback, I'll make the necessary adjustments and we'll set up a final meeting to deploy your assets. Then we'll monitor them closely for performance, making adjustments when they're necessary.
Initial Meeting:
Initial meeting to get a sense for your purpose, mission, culture and voice.
Direction Updates:
Updating you on research findings and establishing direction.
First Drafts Updates:
For brand, voice alignment & approval.
Final Meeting:
Final meeting to deploy your assets and monitor for adjustments.
Two meetings. Two updates.
If you'd prefer to be more involved, we can arrange for that as well.
How long does it take you to complete a project?
Two to six weeks is a standard range for most projects.
Custom projects could take more or less time depending on the nature of your requests.
How do we get started?
Reach out to me via email: reef@theloyaltyhandbook.com
You'll receive an email from me within 24 hours.
I'll respond by asking you for your availability in order to set up a Zoom meeting.
Once we have a meeting set up, you'll help me prepare for the call by answering a few basic questions through email.
  1. What's your Company name & Website?
  1. What's your #1 goal or priority?
  1. What's the main obstacle hindering progress towards your goal?
During the meeting we'll see if what we have is the right choice for you.
If it is, then I'll provide you with a roadmap as well as next steps.
If not then I'll offer unbiased guidance and helpful resources in order to point you in the right direction.
Either way we'll make sure you get to where you need to go.
About Us
Hi, I'm Reef, founder at The Loyalty Handbook.
I love a great story—whether I'm telling or hearing them.
I believe that everyone deserves to have their story told in the most precise and compelling way possible.
And so that's what I aim to do.
Have Specific Questions?

Click the button below to reach us by email, and we’ll get back to you with more personalized help.