Finding New Customers Is Hard Enough.
Keeping them shouldn't be. Do you have a system in place that helps customers who intended to buy?
Get Your Customer Journey Map
Dedicated To Serving Businesses Who Offer…
Consumable Products
Stores that make great products and want customers to stock up again after running out. Who spread the word, leave reviews, and don’t switch to competitors the moment they come across a discount.
Recurring Services
Trusted experts who want their clients or prospects to think of them first. Whether it's for repeat servicing, advice, guidance, recommendations or just a second opinion.
Re-occurring Product or Service Subscriptions
Software & subscription brands that work hard to earn every new sign up, and want those subscribers to stay on for months or even years. Who view renewing as an integrated part of their lives.
The Loyalty Handbook: Maximizing Customer Value (LTV)
Why We Exist
Every month, businesses lose buyers who were this close. Not price shoppers or tire kickers, but people who wanted to buy.
One unanswered question, a distraction, or a missed renewal reminder turns into wasted acquisition spend and lost predictable revenue. This doesn't need to be the case.
That’s why The Loyalty Handbook exists.
What Is The Loyalty Handbook?
The Loyalty Handbook is a hands-on customer lifecycle agency. We focus on conversions and retention.
We help customers make their initial buying decision, then get them over the crucial first 90-day hump - where they're likely to keep buying if they're happy.
What We Do
We strategize, design, write, and implement the following: Automated email sequences, retargeting campaigns, and educational content systems that work together to deliver value to your customer.
Retention Is Leverage.
Our purpose is simple: To help you secure the sales that should be yours, but for one preventable reason or another, didn't happened.
And to build repeatable loyalty engines around those solutions, so you can get better margins, have bigger budgets, and reach more people who want what you offer.
If almost-buyers keep slipping away due to totally preventable reasons, you've come to the right place.
Always close.
- Reef
Founder @ The Loyalty Handbook
What Makes Customers Postpone Their Buying Decision
Afraid of Making The Wrong Choice
Buyers love the options but fear picking the wrong one. They stall, lose momentum, and postpone their decision to buy. Weeks go by, and they realize the answers were right under their nose all along.
Unanswered Questions
They are just one or two questions away from buying but cannot find the answers. They plan to reach out the next day, but life gets in the way.
The Value Hasn't Clicked Yet
What you offer hasn't fully sunk in yet. They haven't wrapped their heads around the nuance of why they should go with you. Although they are 80% there, they are still looking for that one reason that ties everything together and launches them forward with confidence.
What We Do
Co-Creation
Deep Customer Profiling
We dig deep into what customers care most about. Their worries, motivations, and how they decide. This helps us design assets that think like your ideal buyer.
The Loyalty Handbook Taxonomy
Deliver more value to customers without making changes to your product or service. Perfect for you if you want results from simple tweaks.
We Co-Create With You Using AI
We help you integrate AI into your workflows. Then co-create assets with you over video call sessions. Perfect for you if you're more hands on.
Full Service
Lead Capture & Community
Signup forms, landing pages and resources that start relationships. Built around what your customers value most. We make sure they look forward to hearing from you.
Educational Content & Custom Web Pages
Retargeting ads to invite people back to your pages. Answering questions that causes people to postpone their buying decision.
Targeted Email Campaigns & Ongoing Engagement
Email sequences that move buyers along and address their concerns. That garner readership. That lets them know that they are in the right place.
Key Focus Areas
1
Point of Sale: Initial Buying Decision
We use a combination of retargeting ads, targeted email sequences, custom sales pages and educational content to help customers reach a buying decision.
2
Post Purchase: Reassurance
Then we optimize for key moments after the point of sale to reassure customers that they made the right choice. We help you manage expectations. Providing clarity with educational content and pre-empting concerns.
3
First 90 Days: Loyalty
We build automated follow-up systems that provide value to buyers and gather feedback. We use that feedback to categorize your list by buyer type. Then we run hyper-relevant promotions to those segments for repeat sales & engagement.
Why Go Through All Of This Trouble?
1
"Can't I Just Replace Old Customers?"
"I can always just get new customers. Right?"
2
It's Not Just A Lost Customer, It's Much More.
It costs 5x more to acquire a new customer than it is to retain one.
3
Lost Customers = Lost Revenue.
Their future spending goes with them, reducing income.
4
Lost Revenue = Smaller Budgets
Less income means less to reinvest in growth or operations.
5
Smaller Budgets = Less Acquisitions
Harder to attract new customers. Harder to improve product or service.
6
Fewer Acquisitions Means Fewer Repeats
Without new customers, fewer people to become loyal repeats.
7
Fewer Repeats Means Further Loss
A smaller active customer base leads to more loss. And the cycle continues.
Ready To Start a Conversation?
Hidden Message
There is an ancient message found within the pages of The Loyalty Handbook. Our brightest minds have tried to decipher it, but couldn't. We've taken it to cryptographers, historians, linguists. All have tried. All have failed. And so now, we turn to you. Once you do, tell us what it is, and you will earn a reward.
ᛚ ᛟ ᛃ ᚨ ᛚ ᛏ ᛃ
Best of luck.
A Little Backup:
Hint #1: Legend has it that there's an artificial intelligence that can read any language. However, we don't know if this is true or not. We've asked around, but no one is willing to speak to us about it. There is something strange happening in this town, traveler. Keep your wits about you.
Hint #2: I can't tell you what your prize will be, but I can tell you that it's more than a 100$ gift card and less than a brand new truck. A client of ours has seen a 4x increase in sales using this as well.
Meet Reef
Reef founded The Loyalty Handbook after spending time working in customer service, and freelancing as a copywriter. Seeing businesses lose predictable sales from both sides of the customer experience, he's now dedicated to supporting them earn and keep more revenue.
At The End Of The Day…
Your customers stay because they remember why they chose you. Friction becomes more and more manageable, loyalty grows, and your business runs like a well-oiled machine.
You continuously evolve, delivering value through presence alone. Your customers feel valued. Your reputation for quality and authenticity continue to solidify, and it eventually turns into your lasting legacy.
Client Feedback
1
Chris Malpas - Miracle Cushion
"He spent time understanding our business and products before working on our campaigns. We had a really good response from our customers from Reef's email campaigns. Very genuine and honest, which is hard to find nowadays. Thanks Reef."
2
Zen Adoyta - 305 Juicebar
"We trusted Reef in helping us communicate the value of our products to our customers' needs. He is reliable and very responsive. He always follows up on our projects and has built a long term relationship with us. He shows high levels of care and quality and he has done a great job at meeting our needs. We look forward to working with you again Reef!"
3
Sarah Mussa - Azeenah
"We worked together on laying out a strategic plan and so far it has helped my business grow in many ways. He takes the time to understand the overview of my business and the short/long term goals I’m working on reaching. His work is done with a great amount of consistency. look forward to continuing this journey with Reef."
4
Kevin EB - Elevated Business Solutions
"We’re glad to have Reef on board. He’s put real effort into helping us dial in our outreach, especially to niche industries. His work’s been a solid boost to our marketing efforts and engaging businesses we'd like to work with."
5
Chris Barber - LA Barber Upholstery
"Reef is always going the extra mile. One of my favorite people to work with."
Pinpoint Exactly What Makes Your Customers Hesitate Today
If you're actively promoting your products or services or you're getting ready to launch one, secure predictable revenue by claiming your free customer journey map today.
100% free—no credit card required.